Use Quality Page Meta Title & Descriptions

01/09/2018

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that's why they have introduced and pushing for the implementation of accelerated mobile pages. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage to local link building is that these kind of links are almost always relevant. It's clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Make it easier for search engines to index your website.

Review your website's design

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting and talking to web developers. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published.

Use unique testimonials from customers

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user's search query. Staying on top of SEO takes a lot of research and experimentation. Google's algorithms are constantly updated so it's important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. There is no minimum amount of words or text to rank in Google. Most SEO consultants are looking to build backlinks. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display.

All Attention is Good Attention

We asked an SEO Consultant, Gaz Hall, for his thoughts on the matter: "Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote." Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn't mean that you need to disavow every low quality link and only ever build links from the top sites. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Quality and visibility. This is truly the great secret to SEO and content.

Use Quality Page Meta Title & Descriptions

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. When working on your content, you should take the next biggest thing into account: voice search. Yes, it's been around for a while. But with the advent of Apple's Siri, Amazon's Alexa and Google's nameless Home assistant, things are moving fast right now. If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There's no other way. If Google finds that you've paid webmasters to build backlinks, you will end up with a hard to remove penalty. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links.

Optimize for Yahoo, Bing, and Others

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Directory Submissionis important to Search Engine Optimization, especially for younger websites that don't have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don't forget those directories. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It's common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords.