Rate of new link growth may signal freshness

01/08/2018

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Review competitive lists and other pertinent industry sources.

If you don't have backlinks, you're not going to rank

You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. Ideally page titles should include the search term for which the website has been optimized. It is advisable to check regularly on your website's rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal if your website sometimes jumps 1-5 places. But if you manage to get your site 10, 20, or 30 places higher, you should be proud of yourself. It doesn't matter how many searches a keyword has in a month if it doesn't accurately reflect the content on your page! Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased.

Rate of new link growth may signal freshness

Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that's their smartphone. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link's anchor text. Anchor text diversification is all about not having the text links. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn't always work. When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words.

Keep your link building strategy diversified

According to Freelance SEO Consultant, Gaz Hall: "The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free?" Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. When your website or website's content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation.

Do A Cross Browser Testing To Check Cross-Browser Compatibility

In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the 'content war'. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it's useful to brainstorm as many variations as you can until you land on the best candidate. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60%

Focus on user intent

Google is getting smarter - to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of Search Engine Optimization process. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it's important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers.