If it isn’t on Google, it doesn’t exist

01/10/2018

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. High authority links are great,but in my opinion, relevant links win the game every time. Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health.

The most important part of SEO is creating quality content

Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Google continues to use natural, quality inbound links as a main ranking factor.

Set-up An RSS Feed For Your Blog

It's entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. If you are getting links from a site that has high PageRank with many other links pointing to it then those links will boost your site's popularity. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. Most SEO consultants are looking to build backlinks. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn't impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites.

If it isn't on Google, it doesn't exist

Gaz Hall, a Freelance SEO Consultant, commented: "Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don't change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea." Write "linkbait" articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. It's important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site's structure. Off-page SEO factors are asimportant as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult.

Create a URL structure that follows your navigation hierarchy

Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Either a piece of content can help your website's search engine rankings or it can hurt your rankings.

Social Signals Impact Search Engine Rankings

Know your audience - surveys and your analytics software can help you get a better picture of your typical visitor or client. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, "This improvement in crawling efficiency can indirectly help Google index more of the site's contents and keep it appropriately fresh. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Use keywords relevant to yourproducts and services that your customers are searching for, especially in your Title Tags and internal links.