Group your target keywords into 3 different buckets


As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. Many businessesassume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. SEO is about providing value,not tricking search engines into ranking you higher.

Understanding Your Audience and Finding Your Niche

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they're friendly to both search bots and human readers. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don't stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Domain authority is more insightful than PageRank because it's measured on a scale of 0-100, but it's not perfect. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn't present, and that consumer ends up taking a different path than what the advertiser would have desired. Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text.

It's easier when you look at an example

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Are you looking for SEO Advice? Anchor text has been a huge talking point within SEO for many years now. Earning links is not about following a static link building strategy for a long time. In the landscape of Google's ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links.

The most obvious SEO tactic

Gaz Hall, from SEO Hull, had the following to say: "The reason that most SEOs don't know technical SEO is because they don't spend enough time meeting and talking to web developers." Your title tag needs to be written for humans - as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it's relevant and readable. Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Don't stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway.

Enhance your CTR and user experience

By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that's answering a question, listing ideas, educating the reader, etc.), you'll be well on your way to creating content that search engines want to see and provide to searchers. SEO is technical, complicated, time-consuming and potentially dangerous. Google may penalize specific tactics, but they will never penalize quality. A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any "SEO juice" from your old URLs gets transferred to your new URLs. The day may come when links are less important to rankings, but that day hasn't arrived yet.

Do not optimise for irrelevant keyword searches.

Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. We've all been frustrated by sites that load slowly, or won't load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there's some evidence to suggest that both load time and engagement with your content improve your rankings. SEO allows you to capture demand when a searcher may not even be familiar with your brand name. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query.