Going deep into the aspects of Search Engine Marketing


Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important. Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. It's not that keyword textdoesn't matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection.

Carve out time for updating and improving older SEO content

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won't be found in the Search Engines. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher's query. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links.

Community Hijacking

The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. When working on your content, you should take the next biggest thing into account: voice search. Yes, it's been around for a while. But with the advent of Apple's Siri, Amazon's Alexa and Google's nameless Home assistant, things are moving fast right now. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness There are many reasons why SEO is an important part of your marketing strategy. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck! If you purport to be an expert site, then you'd better make sure you have experts writing for you. Even if you're site is an entertainment site or fashion blog.

Encourage +1's

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy." In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a .fr extension of your site, have the .fr domain extension site hosted on a server in France. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in.

Linking Out To Relevant & Authority Sites

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. Directory Submission is important to Search Engine Optimization, especially for younger websites that don't have links built all over the Internet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don't forget those directories. There's no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. SEO is the process of driving traffic from the 'organic', and 'paid' sources to win the rat race of ranking on search engine result pages (SERPs). Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search 'eat yellow bananas' and many of the results that come up won't actually include those precise words!

Going deep into the aspects of Search Engine Marketing

Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. If a blog or web site doesn't use the NoFollow tag, the search engines acknowledge the link; if a site does use the NoFollow tag, the search engines do not acknowledge the link. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is "cannibalization" in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version.