Get familiar with the landscape of local SEO

01/21/2018

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they've done a search. So the first page is where you want to be. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout.

Where are you seeing the fastest movement in the SERP's?

Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. SEO isnot the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.

Better content title and descriptions

The number and quality of links pointing to your site will largely determine in what position your site ranks. It's also still worth pursing Wikipedia links when appropriate. Wikipedia is very picky about their references, so you'll have to provide very niche, unique content, but if you can get a link it can bring about some pretty cool results - including other do follow links. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Backlink indexing is important for SEO. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect - the only way to know what links are pointing to your site is to have crawled those pages. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile.

Keep your title tag under 55 characters

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The search engines attempt to measure the quality and uniqueness of a website's content. One method they may use for doing this is evaluating the document itself. " Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts. For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Knowing where to find good keywords and the proper way to work them into a website's copy is important, but it's only a small part of Search Engine Optimization process.

Is there any significance to "Off page optimisation"?

eyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Rather than targeting a broadaudience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It's all about making the most of the existing relationships, communities, and consumer ties. The cornerstone of a successful organic search campaign has always been technical SEO. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Thin content tells a search engine that your sitepage doesn't have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent.

Use SSL Certificate To Boost Ranking

Google now supports using the rel="canonical" link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign-language translations to be duplicate content. But it is something to consider for multiple locale sites in the same language. There's always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator's free expression. SEO must support the style of the content creator, not dictate it. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign.