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Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. When it comes to SEO, it's all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret...

Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. It's important to quickly address reputation management because as part of the evaluation process Google will...

Typically, people visit Google to help them solve a problem or they're looking for a specific product. Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Trends adjusts search data to make...

The images that you upload to a webpage also have an impact on SEO. It's important that your files have relevant titles, relevant Alternative Text and aren't so big that they slow down the site. If you're trying to build backlinks by pushing sponsored content, it has to explicitly say "Sponsored" on it. Anchor text can affect how Google weighs...

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the...

The pages have to create unique enough value that they can be distinguished from other similar pages by the search engines. Lacking that intrinsic value, they will have to be distinguished by inbound linkage. Duplicate content refers to a webpage's content that appears in more than one place on the internet. Images improve the experience for...

Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. There was a time when SEO really...

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren't linked to either internally (from other pages of the same website) or externally (from other...

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It's important not to waste your time creating content for sites that won't help you rank, but how do you determine if a site is worth getting a link from?...